Dato, Jimmy Choo

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Dato, Jimmy Choo


NETWORKING


Everyone has their own dream and ambition in this world. The most important dream is to become rich and wealthy person. Many ways had been use in order to get wealthy however become wealthy people does not guarantee our life to always become successful. The wealth that had been conquered by from many ways, either wealthy from born in wealthy family and sometimes wealth come from hardworking just to get one mouthful meal.


To him, all the bitter sweet life that had been through make him become matured to become one successful entrepreneur that has large his networking or connection in this industry to handle all the barrier that will go through either easy or hard. The entrepreneur that I mean is Jimmy Choo Yeang Keat or been known as Dato’ Jimmy Choo. He was born on November 15, 1948 at Penang, Malaysia. Jimmy Choo is the name that had been known as brand for exclusive and style shoes. 

He and shoes cannot be separate from his young age times, this is because his father work as full times shoemaker. He studied at Shih Chung Primary School in Love Lane, Penang until Year Six. He always helps his father from the young age and manage to design his first own shoe at the age of 11 years. After that, he continued his studies at London in shoemaker and fashion. His father support his studies for the first year, however 3 years later, to support his studies and for own expenses he had been working part-times as cleaner at restaurant and shoes factory.


After finish his study in 4 years, choosing to remain in England, Choo opened his first shop in Hackney in 1986 in an old hospital building. It did not take long for Choo reputation to build. Within two years of opening his shop, Choo shoes were featured in an eight-page spread in Vogue magazine.


Dato’ Jimmy Choo has displayed good networked traits as a successful entrepreneur. His network has started in 1988 when he was showing his designing shoes at London Fashion Week. At that time, nobody know Jimmy Choo but he was very lucky as Vogue’s Kate Phelan saw his shoes and told him that it would be put in the Vogue magazine. It was a great start for Jimmy Choo and it then has drawn the attentions and interest from Princess Diana who donned his Choo footwear almost at every place that she went. Vogue has raised up Jimmy Choo brand and then it also drew attention from an accessories editor at Vogue named Tamara Mellon and then both Choo and Mellon became partners when founded Jimmy Choo Ltd. However, after their collaboration stop, Jimmy Choo network has not put to a stop.


In 2014, Dato’ Jimmy Choo network further developed when he worked very closely with Tourism Malaysia. He was chosen as an ambassador and organize plenty television shows as well as press interview. Besides, he also worked closely with London College of Fashion with purpose to promote education and more new designers to come to Malaysia. Furthermore, in recent years, Dato’ Jimmy Choo has also became an Ambassador for Footwear Education at the London College of Fashion and spokesperson for the British Council in its efforts to reach out to foreign students.

All these have formed a great network and helped Dato’ Jimmy Choo achieved another great success not only in overseas country but also in his native country, Malaysia. Previously, his business focused in overseas but with such good network, he has been able to expand farther back to his native country where he has plans to set up a shoemaking institute.





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